The Client
The client was a fortune-500 company into hardware and software worldwide.

The Brief
To review the market in Pune, understand it’s positioning and recommend options to increase market share.

Our Approach

• Studied the market environment and players, and used a triangular approach for verification and accuracy.
• Identified the strengths and weaknesses of each player with respect to the market.
• Recommended change in strategy for brand positioning, service and market penetration.

Our Achievements

• Marketing budget was invested more gainfully.
• Market penetration into new areas was better because of right positioning.